Thursday’s First Things First – Adweek

Thursday’s First Things First – Adweek





Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

’90s Style Icon Lisa Frank Brings Nostalgia to Travel With Rentable Dream Room

The picture says it all, right? Anyone who grew up in the ’90s (raises hand, reluctantly) remembers the troves of Lisa Frank gear for school. The Trapper Keepers, folders and pencils were inescapable in grade school. Now, Hotels.com is channeling that nostalgia with its latest stunt. The room, which books for $199 a night, is available starting Oct. 11.

Read more: Retail reporter Lisa Lacy did a deep dive into the strategy behind turning every millennial’s fourth grade classroom into a hotel room.

Top of Mind: What’s Changed at Papa John’s Since the Ouster of the Pizza Chain’s Founder

It’s been a wild 15 months for Papa John’s. After the chain’s founder resigned over a number of scandals, the company was left to pick up the pieces. Sponsorships fell apart, and sales dropped five consecutive quarters. The chain has executed several maneuvers to right the ship, but what is Papa John’s doing internally to fix the diversity and inclusion issues that surfaced under John Schnatter?

Read more: In the latest edition of Adweek’s Top of Mind series, Victoria Russell, chief of diversity, equity and inclusion at Papa John’s, explains what’s changed over the last year.

From the archives: Go inside the creation of Papa John’s first campaign, which focused on diversity and inclusion, following Schnatter’s departure.

Insecure’s Issa Rae Is the Next Voice of Google Assistant

Now that Samuel L. Jackson has staked his claim as the voice of  Amazon Alexa, Google Assistant has tapped Insecure star (and former Adweek cover star) Issa Rae to make a cameo. What’s more is the move marks a departure from male-dominated voice. Insecure fans are in for a special treat as the Issa-themed Google Assistant answers questions about Issa’s love interest Lawrence and her rap skills.

Read more: Google Assistant features Issa Rae cameo in push for more celebrity voices.

Is Putting Your Name on a Stadium Worth the Investment? SoFi Thinks So

For $400 million over 20 years, would you put your company’s name on a stadium? What if that stadium is going to host the 2022 Super Bowl, the 2023 College Football Playoff and the opening and closing ceremonies of the 2028 Olympics? What if that stadium is in the country’s second largest media market? Suddenly, that $400 million number sounds a bit more reasonable.

Read more: Reporter Ryan Barwick did an extensive analysis about stadium naming rights, speaking to SoFi’s CEO and a number of experts to break down every angle of a deal like SoFi’s.

Just Briefly: The Rest of Today’s Top News and Insights

Ad of the Day: Money Talks as Climate Change Deniers Learn How Much They Could Save by Ditching Fossil Fuels

Among scientists, 97% agree that humans are causing climate change and global warming. That’s about as close to a verified fact as the scientific community gets. So why is there still a debate about climate change?






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